Green Solar International
About Green Solar International
Green Solar International is a Dutch developer of large-scale solar energy projects, with its headquarters based in Maastricht. From there, this family-owned company develops sustainable energy solutions across the Mediterranean region, with a strong focus on Spain and Cyprus. Green Solar International distinguishes itself through a powerful combination of technical expertise, financial strength, and a personal, family-driven approach. The company operates across the entire project development chain, from site research and permitting to construction and delivery of solar parks.
The case
From the founding of Green Solar International, the ambition was clear: to become a stable and trusted player within the European solar energy market. To support that growth and credibility from the very beginning, Caractère was brought in to guide the full process of strategy, branding, and communication. How do you build a brand that is not only professional and appealing to investors but also feels personal and distinctive within a technical industry? That was the central question.
The challenge
Green Solar International entered a market where growth and competition go hand in hand. The challenge was to position the brand from day one in a way that inspires trust among investors, governments, and partners. At the same time, the company's family-driven character had to remain visible, without compromising on professionalism or international appeal.
Our approach
For this project, we applied Caractère’s full range of services to build and strategically position Green Solar International from the ground up. The project included:
✔ Brand Strategy & Identity – Development of a distinctive brand positioning and a strong brand story
✔ Content & Communication – Consistent, credible communication for investors, partners, and the broader public
✔ Campaigns & Brand Experience – Creative campaigns that brought the brand to life and highlighted its personal character
✔ Brand & Market Insights – In-depth market research and audience analysis as a foundation for strategic choices
✔ Media & Reputation – Active media strategy and reputation management focused on visibility and credibility
✔ Social Media Support – Building and managing social media channels, including content creation and community management
✔ Online Advertising – Targeted digital campaigns to increase visibility and lead generation
✔ Events & Creative Sessions – Organisation and support of (inter)national events and creative brand activations
The result
Green Solar International has grown into a stable, recognisable player within the European solar energy sector. With a strong brand positioning, consistent communication, and a clear visual identity, the company radiates trust and ambition. It has also successfully positioned itself as a family business, contributing to a personal image and long-term relationships within the industry. Today, Green Solar International is active in multiple countries across the Mediterranean region, with a clear focus on Spain and Cyprus. Thanks to a solid brand foundation and a carefully built reputation, the company continues to grow in a market that demands vision, reliability, and real impact. For more information go to www.greensolarinternational.com.