Motion89
About Motion89
Motion89 is a creative photography and content company with a clear ambition: not to blend in, but to stand out through quality, vision, and a strong brand story. With a sharp eye for detail and a passion for visual experience, they create images that go beyond aesthetics — they tell a story.
The case
In a market saturated with visual content and strong competition, Motion89 was looking for clarity and focus in their brand positioning. How do you stand out as a photography and content company in an overcrowded playing field? That was the key question. To find the answer, they turned to Caractère for strategic advice on positioning, brand story, and visual identity.
The challenge
Motion89 operates in a rapidly growing yet highly saturated market, where visual content is produced and consumed at high speed. The challenge was to position the brand clearly, with a story that stands out, resonates, and builds trust with the right audience. At the same time, there was a need for a visual identity that powerfully reinforces that story.
Our approach
As part of our Brand Strategy & Identity service, we guided Motion89 in defining a clear strategic direction and solid brand foundation. Our approach included:
✔ A distinctive brand positioning aligned with their ambition and market context
✔ Refining and defining the brand story, with a strong focus on authenticity and recognisability
✔ Strategic advice and guidelines for the visual identity, ensuring a coherent visual translation of their positioning
By bridging theory and practice, we brought structure, clarity, and focus to the Motion89 brand.
The result
Motion89 now has a solid brand foundation and a clear strategic direction. Their positioning and brand story provide guidance for their communication and strengthen their ability to stand out. The visual identity has also been refined, ensuring the brand not only makes sense strategically but also convinces visually. This project marks the beginning of a long-term collaboration, in which we will continue to guide Motion89 step by step in developing and growing their brand. More information about Motion89 can be found here: https://motion89.nl.