NaGa Solar
About NaGa Solar
NaGa Solar was founded in 2014 and quickly established itself as an ambitious developer in the solar energy industry. With operations in both the Netherlands and Germany, the company pursued a clear mission: to realise large-scale rooftop and ground-mounted solar projects that contribute to a sustainable future. What set NaGa Solar apart was not only their technical expertise but also their conscious decision to invest in a strong brand identity and market presence from day one. That approach paid off. Today, NaGa Solar – now part of Ampyr Solar Europe – is recognized as a respected name with a powerful reputation and a distinctive brand presence, both within the sector and in the media.
The case
At the start of NaGa Solar, there was a need for much more than just a logo or a website. A complete brand had to be built — from its foundation to its public presence. How do you create a brand that is not only credible within the international energy sector but also stands out, builds trust, and attracts investors, governments, and partners? That question marked the beginning of a long-term, intensive collaboration between NaGa Solar and Caractère.
The challenge
NaGa Solar entered a rapidly growing yet highly competitive market, where reliability, innovation, and visibility are essential. The challenge was to build a brand that comes across as professional and credible, stands out in the solar energy sector, and provides the flexibility needed to grow internationally. In addition, there was a strong need for a clear media and reputation strategy to quickly establish the company's visibility.
Our approach
For this project, we applied the full range of Caractère’s services to build and strategically position the NaGa Solar brand from the ground up. The project included:
✔ Brand Strategy & Identity – Development of a clear brand positioning and distinctive brand story
✔ Content & Communication – Creation of thoughtful content and consistent communication across all target audiences
✔ Campaigns & Brand Experience – Development of campaigns that brought the brand to life and created real connection with stakeholders
✔ Brand & Market Insights – Market research and target audience analysis as the foundation for strategic decisions
✔ Media & Reputation – Active media strategy and reputation management to strengthen the company’s visibility
✔ Social Media Support – Building and maintaining social media channels, including content creation and community management
✔ Online Advertising – Strategic digital campaigns to increase brand awareness and generate leads
✔ Events & Creative Sessions – Organisation and support of national and international events and creative sessions for brand activation
By combining all these elements, we created a brand that is consistent, credible, and impactful — in every detail and at every touchpoint.
The result
NaGa Solar evolved into a recognisable and reliable player within the international solar energy sector. From the very beginning, the brand was positioned as professional, ambitious, and forward-thinking. Thanks to strong branding, consistent communication, and targeted campaigns, NaGa Solar not only became visible in the market but also built a solid media presence. This strategic foundation contributed to the company’s success, ultimately leading to the merger with two other major players in the industry: Ampyr Solar Europe. As part of this leading European energy group, NaGa Solar continues to contribute to the realisation of large-scale renewable energy projects. More information about the original company can still be found on their German website: www.nagasolar.de.