Rhombus-SES is a full-service event agency based in Germany, specializing in electronic music experiences, DJ concepts, and large-scale event productions. With a strong presence in its home market and collaborations across Europe, the company set its sights on the Netherlands — a country known for its vibrant event culture and creative industry.

Rhombus-SES approached Caractère with the ambition to enter the Dutch B2B event market strategically and sustainably. Their goal was clear: to build 1–3 long-term partnerships within six months and establish local visibility, credibility, and operational readiness for future expansion.

Despite their international expertise, Rhombus faced typical challenges of cross-border brand growth: limited market knowledge, a lack of local positioning, and the need for a strong narrative that would resonate with Dutch businesses and venues.

Caractère’s task was to provide clarity, structure, and a compelling brand foundation — ensuring Rhombus would be perceived not just as a new player, but as a trustworthy creative partner.

We designed a phased strategy to guide Rhombus through every stage of its Dutch market entry — from brand and market audit to storytelling and strategic positioning.

Each phase combined strategic analysis with creative execution:

• A full audit of the brand’s visual identity, website, and messaging
• Market research and competitor scan of the Dutch B2B and B2C event landscape
• Development of a refined brand story and tone of voice for both English and Dutch audiences
• Optimization of social-media presence to build local credibility
• Advisory on legal, pricing, and cultural aspects of operating in the Netherlands
• Creation of a Dutch B2B pitch deck tailored to potential partners and venues

Throughout the process, Caractère acted as Rhombus’ strategic co-pilot — asking the right questions, offering sharp insights, and ensuring every step contributed to a cohesive, locally relevant brand presence.